Alyssa Rapp was born and raised in the Winnetka/Chicago area. Alyssa and her husband, Hal Morris, have two young daughters, who attend Hubbard Woods school. Alyssa attended Greeley Elementary and Washburne Middle School before graduating from New Trier High School (in which she is in the NTHS Athletics Hall of Fame). She received her BA from Yale University in Art History and her MBA from Stanford University's Graduate School of Business. Alyssa was the founder and CEO of Bottlenotes, a wine industry company based in Palo Alto, CA from 2005-2015. She later served as managing partner and business consultant for AJR Ventures and returned back to Winnetka in 2017. Since early 2018 she has been CEO of Surgical Solutions, a Deerfield-based health care company, in addition to being a lecturer of management at Stanford University Graduate School of Business and Chicago's Booth School of Business where she teaches classes on entrepreneurship and leadership. Alyssa currently serves on the board of The Women's Health Group, is a gubernatorial appointee to Illinois Humanities Board, and is on the global advisory council of the American Ballet Theatre.